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You've Got a New Website. Now What?

Ryan Bryant on September 27, 2018

You've Got a New Website. Now What?
Did you make a mistake somewhere along the way? Did you hire the wrong company to build your website?

Maybe. But you also could have overlooked some vital information on what makes for a successful website. Hint: it isn’t about the way it looks, or how modern it is.

There are a few things you should always have in mind when building your website. Here are a few quick tips from Levant’s project management team to ensure you’re getting what you need out of your online presence:

1. Focus on Your Customers
It’s important to showcase information about your business. But don’t just think of it as a bullet point list of what you do and how you do it. Think about the why of your business. When putting website content together, it’s important to think about what annoyances potential customers might be experiencing. What are their pain points? Why are they looking to you for a solution in the first place? If you can answer these questions by providing guidance and helpful content for your clients, your website will be much more successful over the boilerplate list of services commonly seen on business sites.

2. Know Your Audience
All businesses want to grow their clientele—it’s how you build long-term success, after all. However, don’t neglect those existing clients who got you to where you are in the first place. Studies have shown that repeat website visitors have higher click-through rates, meaning that if you can build an audience and get them to stick around, you’re likely to grow your sales, referrals, and overall online business through loyalty and word of mouth. Keep building trust with your clients and give them a reason to come back, and you’ll be on the right path for growth.

3. Keep It Simple
It’s tempting to opt for a dramatic, colorful design to set yourself apart from others in your field. But ask yourself, what is more likely to attract customers: a bright colorful look or content that speaks to them? Take a look at the websites of the world’s biggest brands. One thing you may notice is the simplicity and no-fuss nature of their websites. It’s not about showing off—it’s about getting people to your website, and getting them to stay with useful information on how to alleviate their frustrations or fulfill their needs. Keeping your site simple, clean, and functional will go a lot further than lots of movement, flashy gimmicks, and whimsical designs.

No matter what kind of website you’ve got, it’s important to keep your audience in mind. Growing an online fan base takes time, but with the right steps, it can be a rewarding and satisfying endeavour.

Need some help getting there? Let the website gurus at Levant Technologies know. Contact us today for more information on how we can help.

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