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Benefits of Revamping Your Website Today

Ryan Bryant on July 26, 2018

Benefits of Revamping Your Website Today
1. Better Search Engine Results

When you launch a new website that follows up-to-date design standards and practices, Google recognizes your achievement by giving your SEO a boost. Search engines favor websites with recent content updates. Having features on your site like a regular blog can ensure your site stays visible by keeping search-engine crawlers busy.

2. Your Modernized Web Presence Makes a Positive Impression and Keeps You Relevant

Visual appeal matters. When people visit your website, they’re seeing a digital representation of your business. First impressions are important, as a poorly designed website may communicate a lack of seriousness on your part, and could drive a potential client to your competitor who put more work into their web presence. Make sure your website is pleasant to look at, and keeps readers engaged with helpful content and an intuitive layout.

3. Reach a Larger Audience with Mobile

Around three-quarters of American adults own a smartphone, which means that more people are accessing your website from a mobile device. For years, Google has been boosting rankings of mobile responsive websites for years now, and ignoring this crucial step will keep you situated in the past. Responsive web design allows us to build your website in a way that looks best on all screen sizes. In contrast, older sites may require a lot of smartphone pinching and dragging to see all the information. Remember, a difficult user experience only drives site visitors away.

4. Boost Security

Keeping your website safe and secure is important, and one of the easiest steps you can take is to install an SSL certificate. You may know it better as https--SSL encrypts sensitive information on your website, helping to protect your website and its visitors from hackers, identity thieves, and other nefarious actors.

Keeping your website fresh by regularly updating your content, and by redesigning every few years will ensure you’re staying on top of your web presence. If you need some guidance, contact Levant Technologies for a free consultation to examine your website needs.

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