There are dozens of books that reference the Southwest Airlines “Wheels Up” strategy, as well as their overall positive company culture. Everyone who has researched leadership, corporate values, vision, mission structures, and business strategy are familiar with many of the stories that make Southwest Airlines a great business example. Yet, how often do you get a chance to hear those stories straight from the source? » Read Full Article
When I say the word "authentic" – what do you think of? Something must come to mind: an authentic Mexican hand-woven blanket, an authenticated document, the authentic cuisine at your favorite local restaurant run by individuals who cherish the family recipes that have been passed down over generations… » Read Full Article
Have you ever had the feeling that you’re missing something? That no matter how hard you work, keep up with your bills, and read self-improvement articles, you’re slacking in some area of your life? To me, it feels like a tiny, relentless monster has started poking my insides. Then he scratches. At some point, this little monster reminds me that he isn’t being fed, and he isn’t putting up with that anymore.
This monster's name is Purpose. » Read Full Article
Shabnam Mogharabi is CEO at SoulPancake, an award-winning entertainment company founded by actor Rainn Wilson, that “chews on life’s big questions.” I bet you’ve all seen a SoulPancake video shared on social media, even if you don’t recognize the brand name behind it. Their videos spread joy and celebrate the human experience by producing uplifting video content on TV and online. Shabnam recently shined on stage at Leadercast Women OKC, where our Levant Tech staffers were able to encapsulate her Five Tips for Harnessing the Power of Joy! » Read Full Article
Mama Jan Smith once dreamed of earning a Grammy as a child, but as she worked in the industry, she discovered that her dream was bigger than she was. Chasing her rainbow meant shining a bright spotlight on others, not on herself. She has gone on to become one of the world’s premier vocal producers and an instructor to the likes of Usher, Justin Bieber, Drake, Rob Thomas, and many more. Billboard has even named her one of the top 100 women in the music business. WOW! » Read Full Article
“I was born to be an answer to a question. I was born to be the solution to a problem.” – Dr. Bernice A. King
Standing on stage under the bright lights of Leadercast, I felt the power of her family legacy the minute Bernice brought the microphone to her lips. As she channeled the inspiration of Dr. Martin Luther King and Coretta Scott King, I sat in the audience in awe of a family who has truly made a deep, meaningful impact on society at large. I was ready to soak it in.
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Recently, members of the Levant Technologies team were able to attend an exclusive event held by the Young Professionals of Tulsa. This event showcased world-renowned published author Lee Cockerell; you may know Mr. Cockerell as the former Executive Vice President of Operations for the Walt Disney World Resort. He retired in 2006, and now dedicates his time to public speaking, authoring multiple books on leadership, customer service, and much more. Feel free to check out his audio book series to learn more! » Read Full Article
If you're an official member of Business Network International (BNI), you likely refer to meetings with other individuals as "one-to-one" meetings. If you're a member of the Business to Business community of sales professionals, you may call them "coffee chats"—whatever you call them, they all carry one rule: Be interesting! Be interested! » Read Full Article
If you're considering a website update, you aren't alone. Each year, Levant typically launches over 100 websites. While some of those clients are brand new, many are returning customers looking to spruce up their existing site, or include some new functionality to help grow their business and reach a larger audience.
When's the last time you gave your website an honest look? If it's been a few years since your last update, it might be time to put a fresh coat of paint on your business's digital front door. » Read Full Article
Have you ever heard the phrase, "Every minute I spend with the wrong person, I cheat the right person"? It's a true bit of advice! In your personal life, it might be that boyfriend you're trying to "fix" into husband material (it's not going to happen, ladies...). Or in a business context, it might be that wishy-washy potential client you've been following around and catering to hoping they become a magical unicorn of a sale (bonus points if they sneeze glitter). Just like that bad boyfriend changing his ways, that unicorn sale probably isn't going to happen. » Read Full Article
Levant Tech employees attend networking events across the country, including Tech on Tap in Chicago all the way to chamber events throughout the OKC metro. As a result, we're all pretty seasoned networkers and we've heard just about every question you can imagine. However, there are a handful of questions we get at just about every single networking event. If you find yourself at a networking event, but you don't know how to best answer the questions coming your way, here are 13 common questions we get, along with a few of our answers. The next time you're networking, prepare some answers to these questions and you'll be raking in new business cards in no time! » Read Full Article
Yeah, that's right. You aren't seeing things—the headline really did read, "Clients We DON'T Want to Work With." Sometimes, that idea can be shocking to new entrepreneurs or managers who get giddy over every dollar because money coming in means the rent gets paid. But once you've been in an industry for 15 years and have worked with 550 customers on 100 projects every year, you get pretty good at spotting both great customers and not-so-great ones. At a certain point, you have the luxury of putting your values over cash. » Read Full Article
People really love their smartphones. In fact, odds are you're reading this on your smartphone right now. As of 2016, a majority of people accessed the internet through their mobile device versus a desktop computer. Google also announced most people visiting their site are doing so on a mobile device.
What does that mean for you? It means that if you aren't thinking about your web presence with mobile responsiveness in mind, then you've got a tough fight in your future. » Read Full Article
As some of you know, Google came to town a couple weeks ago. And Google coming to town is a lot cooler than an old-school medicine man rolling into the town square. A couple of us from Levant were lucky enough to attend the Google conference, which means (lucky for you) we can share what you missed! (But seriously, next time Google is in town, don't miss it. The conference was free and it lasted basically all day with different classes to choose from...so no excuses, guys.)
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Hey Levant Techies! This week, we wanted to reach out to our customers, friends, and family to talk about net neutrality, why it matters, and why losing it can affect the way you use the internet. If you’ve been following the news, you may have heard that the Federal Communications Commission announced their plans to dismantle the net neutrality rules solidified in 2015.
What is net neutrality? If you’re unfamiliar, it basically means a neutral, open, and free internet. Net neutrality rules prohibit internet service providers like Comcast, Cox, AT&T, etc. from slowing or stopping access to certain websites, and also prohibits them from charging additional fees for services like HD streaming. Net neutrality supports a vision of the internet as we currently understand it: unrestricted and open, where a website like Google can be accessed with the same speed as a local small business site. » Read Full Article
Hey there, Levant Techies! This week, we're going to do something a little different. Typically, we like to write about business books, or share some cool ways to boost your web presence or productivity. However, it's not every day your company's Creative Director writes and publishes a novella! That's why we're going to be talking about a great book, Ten Lives of Johnny Foster, by Levant's own Victor Moyer. » Read Full Article
Hey Levant Techies, we're back with another installment of our blog series on SEO. This week, we're looking at the importance of links in generating unique website visits and what you can do to get the upper hand. In another post, we touched briefly on backlinks and how they can help to get new eyes on your site. But this week, we're giving you a few more ideas on generating traffic and ensuring you're giving your customers everything they need to find you online. » Read Full Article
Everybody knows Search Engine Optimization is important for ensuring that your website attracts and engages visitors. SEO is a lot like making art: there are some best practices, rules, and guidelines, but much of the knowledge people have acquired over the years has been the result of experimentation. It's a dynamic process of learning how search engines process information and how to take advantage of algorithms to get the best results possible.
So what does that have to do with hats? » Read Full Article
Happy Friday, blog readers! In our ongoing series on Search Engine Optimization, the Levant team's goal has been to inform our readers about the SEO-related topics that often come up in our meetings with clients. Most individuals or companies know SEO is crucial for getting eyes on their website, but implementing a plan without the necessary knowledge can sometimes seem frustrating and overwhelming. That's why this week, we're zeroing in on sprucing up your website content by not only making it informative and interesting, but also writing in such a way that attracts more visitors to your website. » Read Full Article