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Want a Trustworthy Business? Prove It with Your Website

Ryan Bryant on September 27, 2018

Want a Trustworthy Business? Prove It with Your Website
It's a safe bet that the majority of business owners want to be viewed as trustworthy. With all the competition out there, having a clientele that values your business's ability to do the right thing is crucial for not only growing your organization, but also for retaining your best clients. At some point, you've no doubt worked with a business that left you wishing for more, or made you feel misled or lied to. How can you make sure your clients avoid that negative experience? Start with great web design.

You may be scratching your head, but stay with me. According to a study in the Harvard Business Review on what makes individuals want to buy from a particular website, trust is key. From the Harvard Business Review:

"When trust is high, people are much more likely to take risks and engage in trade. In traditional business contexts, trust emerges and evolves in a physical space, and between two or more people interacting in person. But in the e-commerce setting, a prospective customer usually does not have any such contact, and so they must rely entirely on the digital experience."

What does that mean for you? It means that digital first impressions are just as important as in-person impressions. If your website makes visitors feel both informed and comfortable, they'll be more likely to engage with your brand over time.

When working with a new website client, the Levant team focuses not only on the aesthetics of a website, but also how a site visitor will interact with the content. We want your site visitors to feel at ease navigating your website, and to flow through the website as they're being guided by calls to action, as well as with quality content to inform and provide value. If people are getting the information they need, or if they're learning about the products they're curious about, you've already got an edge over your competitors who skimped on the quality of their website.

As the old idiom goes, "If a job is worth doing, it's worth doing well." The same applies to your website. If you can engage your audience and build trust with your expertise, quality content, and an easy-to-use layout, you've got a strong advantage.

What are you waiting for? Let Levant help you build that trust. Contact us today for a free website consultation!

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