Oklahoma Web Design Case Studies for Web Development in OKC

Client Corner

YWCA of Oklahoma City

YWCA Website on July 26, 2018

YWCA of Oklahoma City
For nonprofit organizations, easy access to services on the web is vital. This level of access allows individuals to obtain the information they need to receive assistance, donate to a cause, or spread the word on an issue they’re passionate about. For YWCA Oklahoma City, access to specific online resources is crucial, as they are the only organization in Oklahoma County that provides an emergency shelter for women who are victims of domestic violence, sexual assault, and stalking.

“We serve a lot of populations, and we also provide counseling, advocacy, and economic empowerment,” said Catherine Salazar, YWCA OKC’s marketing coordinator. “We’ll help victims fill out protective orders, and we provide anything that someone who’s experienced one of those violent crimes would need to be self-sufficient, to heal from that trauma. We do all of that free of charge for any client who comes to us, whether they stay in our shelter or not.”

To achieve their goal of providing the best possible services for these populations, YWCA of Oklahoma City had several specific objectives with their new website.

“Our number-one goal was making sure the new website was mobile responsive,” Catherine said. “We wanted it to be easy to find information, and easy for our donors to make donations. And we wanted to make everyone’s experience on our website--no matter how they came to it or what device they used--to be easy and enjoyable.”

Another crucial feature was the Quick Escape button, which allows individuals on the YWCA website to navigate away from their website with the click of a button, since an abuser may be nearby as an individual seeks help online.

“Because of what we do, we needed the Quick Escape option on our website, so people who are maybe looking for services but don’t want their abuser or perpetrator to know, they can hit a button and quickly navigate elsewhere,” Catherine said. “Things like figuring out how to make that button a sticky at the top of the every page, and how to ensure that when you touch it, it reroutes you through other websites so that it doesn’t go straight back to the YWCA website--these were the types of things Levant helped us troubleshoot and develop, and really fit the needs of our agency and our clients who are going to this website to find the information they need.”

Levant’s creative director, Victor Moyer, said that he approached the site design with an emphasis on providing security and information to victims of abuse.

“We toured the YWCA facility in Oklahoma City, and I was impressed with the care and services being provided to the women there,” Victor said. “One phrase that stuck with me from that meeting was that YWCA’s shelter is one of the only forms of homicide prevention available to endangered women and children. That was a powerful underscoring of the importance and need for YWCA in our community that I never knew before working on this project. As a result, we wanted to simplify the website content to make it easy for visitors to find what they needed, while keeping things within the national YWCA design family. We were able to put our own local spin on the design with the skyline and the cloud textures, and create safety features like the Quick Escape.”

Catherine Salazar said working with Levant was an easy process, and the YWCA staff has been pleased with the reaction to the new website.

“Everything with Levant was so simple and straightforward,” she said. “We run a couple of hotlines that allow you to link to our services, which are very prominent all over our website now thanks to Levant’s help, as they made sure those links are at the top and bottom of all website pages. The biggest thing for us is providing easy access to our services, and emphasizing that all those services are absolutely free, so that anyone coming to us can get help. Financial abuse is very common in violent relationships, so we want to make sure that anyone who needs help doesn’t have to worry about how they’re going to pay for it.”

With their website redesign, Catherine said she and her colleagues are excited to offer an online resource for victims of domestic violence, sexual assault, and stalking. With the website update, she hopes more individuals who require YWCA of Oklahoma City’s services can get the help they need.

For more information on YWCA of Oklahoma City, please visit their website at http://www.ywcaokc.org/. And if you or anyone you know is a victim of domestic violence, sexual assault, stalking, or any other similar situation, the YWCA OKC website has several links to assist you. Or, you may dial any of the following phone numbers:

Domestic Violence Hotline: (405) 917-9922
Sexual Assault Hotline: (405) 943-7273
State Safeline: (800) 522-7233

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