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Reciprocity & Success: Why Selflessness Matters

Ryan Bryant on February 15, 2017

Reciprocity & Success: Why Selflessness Matters

Our staff always makes an effort to stay informed (or, at least we try to). Whether that’s specifically in the field of web design or in broader areas of interest, the Levant team values learning and helping others reach their goals, both colleagues and clients alike. Achieving a goal is rarely accomplished alone—most people receive some help or encouragement from others along the way. And one of the best ways to encourage another person is by earnestly advocating for them and their interests. Bob Burg and John David Mann cover these topics in their book The Go-Giver, in which the authors’ primary argument is: “Your influence is determined by how abundantly you place other peoples’ interests first.” 

In The Go-Giver, Burg and Mann showcase the Five Laws of Stratospheric Success:

-       The Law of Value, in which a person’s worth is determined by what they give versus what they take in payment.

-       The Law of Compensation, which argues an individual’s income is determined by how many people they serve and how well they do it.

-       The Law of Influence, which argues influence comes when a person places the interests of others first.

-       The Law of Authenticity, which argues the most valuable gift a person can give is his or herself.

-       The Law of Receptivity, which argues a person’s ability to give is contingent on their ability to receive.

These five laws provide some excellent insights into business networking, in that the authors emphasize building better relationships with people and serving others over seeking easy referrals without any reciprocity in mind. Worded in a more straightforward way: people don’t like to work with a jerk. If a person can show value by being generous with their time and talents, they will inherently garner more influence and increase the amount of referrals coming their way.  

Respect and generosity are vital to building and maintaining any reciprocal business relationship. By focusing on the needs of others first, the returns you get from those you help will be much more meaningful and significant; anyone would prefer to work with someone kind and giving over an individual who is guarded and stingy. The Go-Giver makes a great case for generosity and it aligns closely to our goals here at Levant. We try to use our skills to better the lives of our clients and we hope this inspires you to do the same.  

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