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No Excuses: Why Responsive Website Design is a Must

Ryan Bryant on October 06, 2016

No Excuses: Why Responsive Website Design is a Must

The web is tumultuous and dynamic. It’s an ever-evolving means of communication and sometimes, it can be difficult to keep up with the changes. On a daily basis, most of us are inundated with the web, from social media to online articles to the app we use to check our bank statement. Is it overwhelming? Sometimes. Can it seem so daunting that the anxiety of making necessary changes paralyzes you when you ponder your web presence? Absolutely! But facing the anxiety is a necessary step to putting your brand out there and doing it right, and nowadays it’s almost impossible to do so effectively without a website that responds to multiple devices. What is responsive design and why is it important? Let’s get into it!

Have you ever been navigating a site on your smartphone only to realize that to see any of the information, you have to pinch and drag and tap to see the text? This is majorly annoying and acts as a perfect example of an unresponsive site. Gone are the days when you have to build a separate mobile website. Now, with responsive website design techniques, your website can look great on any and all devices and save your site’s visitors the headache of playing the tap and drag game.

Make no mistake—this is where the web is heading and there’s no going back. According to Google, “more Google searches take place on mobile devices than on computers in ten countries including the U.S. and Japan.” Every day, more and more people use their smartphones as the primary way to get online. What does that mean for you? It means that if a potential customer is checking out your website, but finds it outdated and unresponsive, they’re going to go with your savvier competitor every time. Your website is the front door of your business; it's the first place people are inclined to go when they want to know about you. It just makes sense to put your best foot forward. Forgoing a responsive site is like attending a formal wedding in sweatpants—ultimately, you’re going to have a bad time. 

Want a tailored-to-you website with an intuitive, responsive design? Levant Technologies has your back. Give us a call today!

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