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Stay Connected: How Links Can Give You an SEO Advantage

Levant Technologies on November 10, 2017

Stay Connected: How Links Can Give You an SEO Advantage
Hey Levant Techies, we're back with another installment of our blog series on SEO. This week, we're looking at the importance of links in generating unique website visits and what you can do to get the upper hand. In another post, we touched briefly on backlinks and how they can help to get new eyes on your site. But this week, we're giving you a few more ideas on generating traffic and ensuring you're giving your customers everything they need to find you online.

Network!

Have you considered your personal network as a means to boost website views? How many businesses or individuals do you know who would happy spread the word about your organization? Even though the internet connects the entire planet, it's still a good idea to cultivate your links locally at first. If you're a member of a networking group or a professional organization, it's a great idea to ask those individuals to provide a link to your website on their website. You can also return the favor and help others grow in the process, which is a win-win for you and the members of your community alike.

Be Prepared

Before you get too deep in the weeds with SEO, however, you'll want to ensure your website is ready to be seen by a large audience. Is the site design complete? Does it have compelling content that will answer questions or provide value to site visitors? Have you resolved all technical errors? If you said no to any of these questions, you should address these problems first before you concern yourself too much with links and other aspects of your Search Engine Optimization. If technical errors or incomplete content are present on your website, site visitors will have a terrible experience and may never visit again. Common errors include not having a mobile responsive website, having duplicate content on multiple pages, or providing broken links.

The Best of the Best

To get the most out of the links directing users to your website, you want to cultivate relationships with websites that get a fair amount of traffic. While you may not be able to woo giants like Google or Amazon to provide you with backlinks, you likely have successful local businesses in your network who provide quality website content for their clients. Think of those organizations who value content the most—who do you know with a strong newsletter or blog? Who regularly showcases their website content on social media? Keeping your eyes open for opportunity and cultivating relationships with other local businesses will not only allow for great linking opportunities, but also boost knowledge of your business in the community at large. Leverage those relationships and ask for backlinks. You'll be glad you did when their site visitors gradually become your visitors, too!

If you're struggling with your website and tearing your hair out looking for solutions, Levant Technologies can help. With over 15 years in business and hundreds of active clients, we've got the skills and knowledge to help you build the perfect website for your business or organization. Give us a call today to schedule your free consultation!

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